We just needed to figure out a fun reason for players to watch them,” he said. “I played Disco Zoo and thought that video ads were a really good way to earn money without getting into people’s faces. “We wanted it to be free, so that everyone has a chance to play,” said Hall, citing another indie mobile game, Disco Zoo, as inspiration.

The characters can also be unlocked by spending coins earned from watching the adverts. The figure was revealed by games technology company Unity, which provides the video ads, in an interview posted on its official blog with Hipster Whale’s Australian co-founders Andy Sum and Matt Hall.Ĭrossy Road is free to download and play, but makes its money from the video ads and also for in-app purchases when players buy characters, which range from penguins, cats and pigs to wizards and robots. Not bad work considering that the iOS version of Crossy Road launched in mid-November 2014, with its version for Amazon devices following just before Christmas, and then Android in early January.

Crossy road play free